Created in 2013 by best friends, Alejandro Alvarez and Dwayne R. Norris, Soulful Synergy is the tangible manifestation of the belief that a better world, centered around healthy, thriving communities, is possible.
Alejandro and Dwayne’s backgrounds played a large role in informing Soulful Synergy’s vision. A child of immigrants, Alejandro grew up in New Rochelle but maintained a strong connection to his family’s roots in Sevilla, Colombia – a mountainous region with abundant farms and generous people who embody the true meaning of community. In 2002, Alejandro entered the construction industry to support his family, working for Local Union 157 for 7 years, where he developed the expertise that became the bedrock for signature Soulful Synergy curriculums, such as the Urban Handyperson Program.
Also a first generation American, Dwayne was born in the Bronx to Barbadian parents and raised in New Mexico. He demonstrated an enterprising spirit early on, becoming his aunt’s protégé in the financial services industry at the age of 19. Dwayne’s commitment to social justice developed out of his passion for people and has led him to serve in numerous leadership positions including as President for the Rotary Club of Harlem, as a Board Member of Active Plus, a member of the Westchester African American Advisory Board and other social impact roles.
Both Dwayne and Alejandro have been guided by the question of, ‘What is your why?’ in building their lives. Soulful Synergy is the resounding reply: To see the empowerment and advancement of the community by establishing connections between key stakeholders, increasing access to existing resources, and generating new opportunities for community members.